"Strategic Communication: Leveraging IT for Marketing Success."
Forget the old saying, "Can't live with 'em, can't live without 'em." As you'll see in Aquent's latest video, major CMOs are forging strong bonds with CIOs to unearth powerful new customer data.
Experts on Demand: The Case for Interim Marketers
The newest video in the Aquent Inside Marketing series gives you an insider’s look at how FORTUNE 1000 companies use interim professionals to expand their marketing capacity without increasing headcount.
Project Initiation: Start Strong, Stay Strong
Don’t start another project until your whole department has seen this. This Aquent Inside Marketing video gives you an expert’s view on how to prevent the prelaunch errors that can sink a project.
Best Practices: Who’s Working Smarter?
Watch and learn why the best source for best practices could be your company’s toughest rivals. You’ll be surprised at the ideas you can pick up from this Aquent Inside Marketing video—and from your competition.
Measuring Effectiveness: The Truth About Metrics How do you prove your marketing is truly effective when you don’t have sales figures or market share gains to go by? Ask Phil Graham, Director of Marketing for the truth® antismoking program, America’s largest youth marketing campaign.
Internal Benchmarking: Quantify, Justify, and Grow The first episode in the new Aquent Inside Marketing video series for marketing and creative services professionals focuses on how creative services organizations can use metrics to accurately assess their needs and manage their people and technology resources more effectively.
